Social Marketing · B2B fintech founder
From 800 followers to a 90-day engine
An always-on social engine for a founder brand — 12x reach in ninety days and inbound leads replacing cold outreach.
[PLACEHOLDER CASE STUDY] — representative structure and numbers. Replace with a real FamePill campaign before launch.
The setup
A founder with sharp opinions, 800 followers, and a sales team doing everything the hard way. No spikes needed — a curve. The goal was an engine: content compounding week over week until inbound replaced outbound.
The pill
A weekly cadence engineered per platform: contrarian POV posts on LinkedIn, cut-down video takes for Shorts, and a comment strategy that treated every reply as a growth surface. Formats were reviewed fortnightly and losers cut without sentiment.
What compounded
- 12x average post reach by day 90
- Follower base from 800 to 14k — the right 14k, matched to the ICP
- Sales calls opening with “I’ve been reading your stuff” instead of a pitch
The takeaway: virality is the spike. The engine is the business.