Viral Lead Funnel · DTC skincare brand
The launch that broke the algorithm
A product launch built as a viral lead funnel — 11M organic views in three weeks and a waitlist that outsold the first production run.
[PLACEHOLDER CASE STUDY] — representative structure and numbers. Replace with a real FamePill campaign before launch.
The setup
A skincare brand with a genuinely different product and a completely invisible launch plan. Their instinct was a paid blitz; our read was that the product’s before/after was natively viral — it just needed the right format.
The pill
We built the launch as a viral lead funnel: three hook formats tested against small audiences in week one, the winning format cut into a 9-part series, and a waitlist page that felt like part of the content rather than a form.
What spread
- 11M organic views across TikTok and Reels in 21 days
- 38k waitlist signups at a 4.1% view-to-visit rate
- The first production run sold out to the waitlist before paid spend started
The takeaway: the algorithm didn’t bless this launch. The format earned it.